Lead Generation Machine: Cold Email B2B Sales Master Course
Introduction & Setting Yourself Up for Success
An introduction on my credentials and how this course started!
Introduction to prospecting and sending cold emails.
Go over the importance of writing down your goals.
Setting Up Your Lead Generation Machine
Here we'll learn two main types of prospecting with cold emails: whale hunting and fishing.
How to let up your prospecting schedule for your lead generation machine.
How to build your cold emailing hit list using google sheets or excel.
Finding Companies to Email
How to build your ideal customer profile.
The most effective way to allocate your time when sending cold emails.
How to use google to find companies to cold email.
How to use popular directory sites to find companies to cold email.
How to find companies using conferences to cold email.
Looking for companies to cold email using award winners.
How to use your personal network to find companies and people to cold email.
How to use LinkedIn to mine for companies to email for your lead generation machine.
How to locate online communities to find companies that fit your ideal customer profile.
Finding the Right Stakeholder to Email
The importance of finding the right stakeholder at a company to send a cold email to.
How to use LinkedIn to identify stakeholders to add to your lead generation machine.
Using a companies website to find stakeholders to add to your lead generation machine.
Using your personal network to find people to add to your lead generation machine.
Using articles and press releases to identify stakeholders.
Finding Anyones' Email Address
Why you should email your prospects on your lead generation machine hit list first before any other form of communication.
How to use Clearbit to find emails and add them to your lead generation machine.
Intro on how to use mailster and emailgenerator.io for your lead generation machine.
Intro on how to use hunter.io for your lead generation machine.
Intro on how to use datanyze for your lead generation machine.
Intro on how to use data.com for your lead generation machine.
Intro on how to use Norbert for your lead generation machine.
Intro on how to use leadiq for your lead generation machine.
How To Write Better Emails by Thinking like a Copywriter
Critical Email Guidelines to Follow
The importance of length, tonality, and your first sentence in your lead generation machine formula.
Personalizing your cold emails for your lead generation machine.
How to format your cold emails for desktops and mobile devices.
Why you should a company email for your cold emails and how to format your email signature.
How having a clean website can greatly impact your lead generation machine.
How to inspire curiosity with your prospects and influence them to respond to your emails.
Templates to use when emailing a generic email address.
Rule of thumb for using emojis, exclamation points, and smiley faces.
Common Cold Email Mistakes
How to think about attachments, jargons, and punctuation for your cold emails.
Why you should avoid hard time commitments for your cold emails.
Cold Email Scripts and Templates
Developing the right framework when using cold email templates to achieve the highest level of success.
Using the Pain Doctor Formula to craft your cold emails.
Using the Appropriate Person Formula for your cold emails.
How to create an internal referral within a company.
How to send event based cold emails.
How to offer value to your prospects.
Objection Handling and How to Turn Emails Into Meetings
How to convert emails into in person or phone meetings.
How to deal with prospects that do no respond to your emails.
Templates on how to respond to prospects who ask for more information.
How to handle prospects who already work with a competitor.
How to overcome situations when prospects tell you they don't have a budget.
How to keep prospects warm after they say no to develop a long term business relationship.
How to deal with prospects who do not prioritize your product or service.
What to do when prospects are not interested.
Congratulations on finishing the Lead Generation Machine Master Course!